You’re no doubt aware of the idea that 10X is easier than 2X. Skilled consultants don’t have a problem understanding that. They can see it right away. Higher fees. Fewer clients. Better work. Cleaner engagements. It’s not complicated to map out.
So the issue isn’t understanding, and it’s not whether they agree with the concept.
Where it breaks is somewhere else, and you’ve likely seen it yourself.
It breaks at the moment of implementation. When the number needs to be stated. When the scope needs to be held. When a smaller opportunity needs to be declined. That’s where things go awry.
In spite of the best strategy.
This is why higher fees don’t hold, even when they make sense.
The number comes down a bit. The scope opens up slightly. An exception gets made. All of it makes sense in the moment. Nothing feels irrational. But those small adjustments keep everything within a certain range.
And that range is the real constraint.
There’s a level that feels reasonable and justified, a level that feels safe to act on. When 10X sits outside that range, something else takes the reins.
This isn’t about discipline, and it’s not about inconsistency. It’s a limit that overrides the strategy.
That limit wasn’t created in your business. It was set earlier and then reinforced over time. Long before you priced your first contract. So when a decision goes beyond the safe range, something corrects it. You may not notice it happening. You just see the result.
And because you don’t see the correction, it’s easy to assume the issue is execution, or discipline, or timing. It isn’t. The constraint was already in place before the decision was made.
The range only changes when you update the source code that produces your results. Change the code and everything downstream follows. Higher numbers hold. You stop entertaining smaller engagements. And what once felt like a stretch becomes standard.
Financial Freedom OS™ updates the operating code that produces your results.
That’s when 10X actually becomes easier than 2X.
Mia Doucet writes about the source code that determines financial and business results. Her work explores why brilliant professionals remain undervalued despite the results they deliver.